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Mission Statement

Mission Statement

Our mission is to source the world-class toys and games providing  "A Smarter Way to Play" by inspiring creativity and sparking curiosity.

Our Core Values are:

  • To provide our customers with quality mind-expanding toys, games and gifts
  • To always remember that we're not just selling toys but rather enabling an "emotional" transaction which should result in child development.
  • To create a culture that revolves around "family first".